Transformation & Innovation

How to change with behavioral science?

Show Notes

In this fascinating episode, we're focusing on behavioral science and data science: How can they be combined to create value for an organization? How can they be used to help achieve transformations in a company? And are there some scientific findings that can be included in the change management toolbox?

To find out more, FutureReady host Arne Kötting talks with Antoine Ferrere, Global Head of Behavioral and Data Science at Novartis.

01:45 Introducing Antoine Ferrere - How he combined his background in change management with his interest in psychology to become a behavioural scientist.

05:28 What is behavioural science? Finding measurable answers on what drives people’s behaviour & how they react to changes in their environment.

12:09 How a code of conduct evolved into a code of ethics. Anatomy of an interdisciplinary ethics, risk & compliance department, and how they combine behavioural science with data science.

19:23 Understanding how the code of ethics can be delivered to impact behaviours - and how to measure these impacts.

24:10 Working with Amy Edmonds, Ferrere’s team conducted a survey with 50,000 respondents from 100 countries. The outcome highlighted the need for psychological safety, meaning that leaders must create a safe space for ethical conversations.

31:00 How can we achieve compliance? The focus should not be on the existence of a problem, but on removing the blocking forces that impact behaviour.

38:48  Ferrere’s two recommendations for his former change management toolbox: 1. A straightforward strategy is unlikely to grasp the complexity of a problem. 2. Piloting plans in smaller sizes, supported by  data before doing large-scale rollouts

42:57   The importance of ensuring ethics when conducting research. Behavioural science is transparent and conducted with scientific integrity. The research must always benefit the target group.

Episode Links

Follow Antoine here:



Interview with  Klaus Moosmayer, chief ethics, risk and compliance officer at Novartis: https://www.reuters.com/article/bc-finreg-novartis-behavioral-science-in-idUSKBN27Q2MD

Amy Edmonson’s Ted Talk on Psychological Safety: https://www.youtube.com/watch?v=LhoLuui9gX8

Recommended books:

Thinking Fast and Slow -Daniel Kahneman: https://us.macmillan.com/books/9780374533557/thinkingfastandslow

FutureReady is produced by COSYN, a global communications and change agency on a mission to shape more healthy and thriving businesses. Find out more at www.wearecosyn.com.

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